If you’re an independent consultant, you constantly need to have your ear to the ground and know how to market yourself. Having a skill to sell is simply not enough. I’ve always enjoyed the marketing challenge, and learning new ways to sell myself and in fact I had a sales and marketing career before entering the IT world.
If you’re in the business of being an indepenent consultant, you might be interested in Michael McLaughlin who publishes a blog called ‘Guerrilla Consulting’. He has also published a 75 page ebook with 62 tips for consulting success. It’s organised into seven parts.
1. Managing Your Practice
2. The Consulting Process
3. Marketing
4. Pricing Your Services
5. Proposal Writing
6. The Language of Consulting
7. Selling Your Services
The Foreward to Michael’s ebook goes;
In 1891, Carl Eisner invented the now-famous Swiss Army Knife, which is shipped by the thousands every day. Although this e-book cannot hope to rival the utility of Eisner’s invention, the tips in it were inspired by the tool’s versatility.
This modest book offers a range of ideas for you to consider as you work to become a better consultant. The topics aren’t totally random—I chose them from posts I wrote for my Guerrilla Consulting blog.
Like the Swiss Army Knife, these tips won’t solve all of your problems, but maybe you’ll find an idea or two you can use or pass along to someone else.
Download Consult This! – 62 Tips for Consulting Success
By Michael W. McLaughlin
0 responses so far ↓
There are no comments yet...Kick things off by filling out the form below.